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We have all heard the saying “Think globally; act locally”. has a different twist. We say “Impact locally, scale globally.” Imagine being able to take a local success that exists on a college campus in the middle of nowhere and then scale that one idea to hundreds of campuses all over. Successful student-initiated strategies and programs that have campus-wide impact are created and executed every year, but why limit the impact to a single campus? Why even limit the impact to just colleges? Why not share that strategy or idea with anyone in the world who cares about the same cause? believes that social change starts with the institution of the individual, not with individuals fighting against institutions. Our goal-setting system will allow people to find creative ways to serve and support the causes they believe in from where they are, with what they have, whenever they can. We make social transformation cool and convenient.

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Jullien's Purpose Statement

My purpose is to help as many people as possible reach their full potential by helping them making a living doing what they love and in the process of doing so achieve my own. I want to do this through writing, speaking, and creating offline and online spaces that facilitate conversations around purpose.

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