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An old man was walking along the beach, when he came upon a part of the sand where thousands of starfish had washed ashore. A little further down the beach he saw a young woman, who was picking up the starfish one at a time and tossing them back into the ocean. "Oh you silly girl," he exclaimed. "You can't possibly save all of these starfish. There's too many." The woman smiled and said, "I know. But I can save this one, " and she tossed another into the ocean, "and this one", toss, "and this one..."


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Jullien's Purpose Statement

My purpose is to help as many people as possible reach their full potential by helping them making a living doing what they love and in the process of doing so achieve my own. I want to do this through writing, speaking, and creating offline and online spaces that facilitate conversations around purpose.

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