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Many of our friendship aren't as strong as they could be. If they were, there wouldn't always need to be a need to "networking" to find more friends. I would challenge that collectively, our friends can meet most of our needs if we just asked. Imagine how harmonious life could be if your friends knew your goals, needs, and desired destination. Do your closest friends know where you want to go, where you currently are, and how they can support you to get there? For many of us, the answer is no. This is the taxation on friendship.

In economics there is a term called Dead Weight Loss when supply does not equal demand due to a tax or subsidy. We all have demands/needs in life and many of our friends are willing to supply those needs, but the only way that they can effectively support us is if we clearly communicate our needs to them.

At, we create the space for you and your friends to exchange goods (support, encouragement, inspiration, questions, and advice) and thus create a market for sharing life lessons with friends. How much better could you support your friends if you knew...
...what they loved doing
...what their life vision was
...what their current needs were?

Better yet, how much better could you friends support you?

Live purposefully!


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Jullien's Purpose Statement

My purpose is to help as many people as possible reach their full potential by helping them making a living doing what they love and in the process of doing so achieve my own. I want to do this through writing, speaking, and creating offline and online spaces that facilitate conversations around purpose.

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