
Things will not change until the consumer changes their behavior. Oil companies have to have the financial interest to do something and there is no obligation for them to lower prices. The cost of gas is rising (even for the oil companies) and if they don't make money, then even they go out of business. Once the consumer changes their behavior, the gas companies will start investing more and more in new sources of energy.

Image Sources:
http://www.pbs.org/frontlineworld/stories/colombia/oilb.html
http://www.pbs.org/frontlineworld/stories/colombia/oilb.html
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